At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...
Marketing Articles
New Research: How Product Claims are Driving Fresh Pork Purchases
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a...
Get to Know Gen Z Beef Shoppers
In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...
Helping meat make the grade in college
In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he...
Stellar Client Support to Make Meat a Star
New Orleans is a culinary capital known for its seafood dishes: oysters Rockefeller, shrimp creole and court-bouillon...
Join the Beef and BBQ Party
May is National Beef and BBQ Month and we meat heads at Midan couldn’t be more excited to celebrate the cornerstone of...
One game-changing thing consumers are doing processors must address
Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to...
Understanding meat eaters’ key drivers to purchase
As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when...
AMC 2019 Top 10 Blog
The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat...
Segment for $uccess
“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of...
Why You Should Care About Segmentation Research
I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research...
Meat: The Benefits of the ‘Real Deal’
I love animals; they’re delicious. For me, this is more than a bumper sticker slogan; it’s a way of life. Growing up...