I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their...
Marketing Articles
More Video Stories Equals More Success
I’ve travelled to several industry conferences this year and I’ve heard a variation of this quote at each of them: “If...
The Power of Brand Strategy
Got a product that you’d love to shout about from the mountaintops, but you’re just not sure if anyone will hear you?...
Reflecting on Meat’s Role
Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This...
Leveraging Social Media for Business Success
Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy...
The Power of Consumer Segmentation
Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to...
5 Learnings From the AMC Social Influencer Panel
In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can...
Tough Economic Times Impact Supply Chain – From Labor to the Consumer
In March, members of the Midan team descended upon Dallas to join the rest of the meat industry for the 2023 Annual...
Do Your Marketing Claims and Attributes Matter to Today’s Meat Consumers?
Through all the ups and downs of the last several years, shopper demand for meat products has remained strong. But as...
Build Greater Consumer Trust Through Influencer Marketing
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is...
3 Key Messages About Pork in 2023
At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...
New Research: How Product Claims are Driving Fresh Pork Purchases
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a...