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Marketing Articles

Brand Awareness vs. Conversion

A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact on your bottom line. ...

20 Years of Midan

Get your party hats ready: Midan is turning 20 this month! Think back to when you were 20 years old. Pretty naïve, right? In human years, “20” is still early days; the runway feels very long. But in business, making it 20 years is a MILESTONE, especially for a small...

5 Reasons to Keep Educating Consumers

With age comes wisdom. That is the proverbial saying, right? I'd like to believe it now that I am um... well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing turns 20! Since we consider ourselves...

Learning From the Olympics: Lessons for the Meat Industry

I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the world’s best congregate in one...
AMC 2024 Top 10 Takeaways

AMC 2024 Top 10 Takeaways

The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to...

3 Key Messages About Pork in 2023

3 Key Messages About Pork in 2023

At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more...

Get to Know Gen Z Beef Shoppers

Get to Know Gen Z Beef Shoppers

In late August I had the privilege of tagging along with my daughter and her roommate as they went grocery shopping,...

Visualize It To Memorize It

Visualize It To Memorize It

In school I would read books, but I would not retain the information for long. I noticed that I remembered material...