Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as...
Marketing Articles
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a...
Why 21 Is the New 7
Most of us have heard the adage that you have to repeat something seven times before it really sticks. From a...
How To Avoid Roadblocks in the Creative Process
Let’s imagine that you’re a company in need of creative work. Putting your vision in the hands of a marketing agency...
New Research: How Claims are Driving Beef Purchases
How many claims can you count? Marketing attributes and label claims have permeated the fresh meat case and restaurant...
Keeping Meat on the Plate During Inflation
With summer grilling season coming to a close, retailers face many challenges in keeping meat in the cart this fall....
Put Emotion at the Center of Video Marketing
Emotional connection is at the very core of who we are. As humans, we value that connection not only in our personal...
How Marketing Can Help You Weather Tough Economic Times
Inflation. Supply chain issues. Labor shortages. Drought. War. Soaring fuel and food prices. Interest rate hikes. And...
Fire Up the Grill for This Summer’s Three Hottest Consumer Categories
As temperatures warm up, consumers have started planning for grilling season. For this summer’s backyard barbecues, we...
Driving Pork Value Through Segmentation
Pork is a wonderful protein choice for consumers; it’s flavorful, healthy and affordable. For packer/processors and...
Now is the Time to Optimize Your Share of Stomach, Heart, Wallet
These days you can’t talk about meat without mentioning inflation — and many of those conversations center around...