What Meat Consumers Say Versus What They Do

What Meat Consumers Say Versus What They Do

by | May 9, 2022 | Sustainability

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...
Cultured Meats: Who, How and When?

Cultured Meats: Who, How and When?

by | Nov 16, 2020 | Alt-Meat

Cultured Meats: Who, How and When? In October, team members from Midan Marketing attended the virtual Cultured Meat Symposium to learn more about the cultured meat and poultry products which promise (or threaten) to turn our industry on its head. As a food scientist,...

Seeing the Potential in Plant-based Protein

by | Sep 25, 2019 | Alt-Meat

Beyond Meat® and the Impossible™ Burger have successfully fought their way into consumers’ collective consciousness. While people are flocking to fast food royalty to try their Impossible offering, I am happy to stay home with my Angus beef burger. You see, somewhere...