Antibiotics provide opportunity for industry to re-educate consumers
Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...
Is the meat industry playing David to alt-protein’s Goliath?
I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...How does ‘kitchen fatigue’ steer consumers’ meat choices?
As the pandemic slogs on, I find myself tired of being in the kitchen. Really, really tired of it. Life before COVID-19 included a lot of weeknight activities, and with them great opportunities (and excuses!) to eat out. I don’t have any of those right now. Haven’t...