Brand Awareness vs. Conversion
Reading Time: 3 minutes A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact...
5 Reasons to Keep Educating Consumers
Reading Time: 3 minutes With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing...
Learning From the Olympics: Lessons for the Meat Industry
Reading Time: 3 minutes I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the...