Takeaways From CattleCon 2024
Reading Time: 4 minutes Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots –...
4 Things Marketers Can Learn From Crop Harvesting
Reading Time: 3 minutes Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the...
Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Reading Time: 2 minutes Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with...