Four keys to win over Gen Zs
College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of scholars. For the past year I have been on the parent side of this, fascinated by the marketing efforts that went into capturing my daughter’s attention....
Carbon Footprint: The on-pack label you didn’t know you needed
Sustainability. Ask 10 consumers to define sustainability for the meat they buy and you will get 10 different answers. Yet, all major processors and most retailers and foodservice operators have set goals for it, establishing future finish lines where they can proudly...
Is the meat industry playing David to alt-protein’s Goliath?
I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...