Danette Amstein, Author at Midan

You Are Not Your Target Audience

by Danette Amstein | Sep 3, 2025 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...

Keep Marketing During Tough Times

by Danette Amstein | Jun 23, 2025 | Branding

Reading Time: 3 minutes Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a...

Antibiotics provide opportunity for industry to re-educate consumers

by Danette Amstein | May 11, 2021 | Transparency/Traceability

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...

If your meat product doesn’t have a story you might as well dig a hole

by Danette Amstein | Jun 19, 2019 | Branding

This spring I was on the road six out of eight weeks, which is a lot for me. I attended three conferences and led a couple of strategy and planning sessions. I met amazing people and heard incredible stories – both personal and how businesses fought to overcome, scale...

Social media reviews can help meat processors win B2B customers

by Danette Amstein | Feb 27, 2019 | Omnichannel

I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify...

You Are Not Your Target Audience

Keep Marketing During Tough Times

Antibiotics provide opportunity for industry to re-educate consumers

If your meat product doesn’t have a story you might as well dig a hole

Social media reviews can help meat processors win B2B customers

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