Top Takeaways From 2023 CattleCon
In February, I had the privilege of traveling with a few of my colleagues to the 2023 Cattle Industry Convention and NCBA Trade Show held in New Orleans. I had the privilege of speaking as part of Cattlemen’s College. We attended sessions, walked the showroom floor...How does ‘kitchen fatigue’ steer consumers’ meat choices?
As the pandemic slogs on, I find myself tired of being in the kitchen. Really, really tired of it. Life before COVID-19 included a lot of weeknight activities, and with them great opportunities (and excuses!) to eat out. I don’t have any of those right now. Haven’t...
The vultures are circling: Address negative perceptions of the meat industry now
Shock. Fear. Panic. Frustration. These emotions have been coursing through Americans since mid-March and have been especially acute for those of us in the meat business. I know I experienced the first two, then was too busy supporting crisis communication to ever have...