Brand Awareness vs. Conversion

Brand Awareness vs. Conversion

Reading Time: 3 minutes A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact...
5 Reasons to Keep Educating Consumers

5 Reasons to Keep Educating Consumers

Reading Time: 3 minutes With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing...
Takeaways From CattleCon 2024

Takeaways From CattleCon 2024

Reading Time: 4 minutes Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots –...