Danette Amstein, Author at Midan

Tomorrow’s Meat Industry: Generation Z

by Danette Amstein | Nov 6, 2023 | Trends

Reading Time: 3 minutes Every company has an interest in being future-focused – thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z...

Top Takeaways From 2023 CattleCon

by Danette Amstein | Feb 28, 2023 | Trends

In February, I had the privilege of traveling with a few of my colleagues to the 2023 Cattle Industry Convention and NCBA Trade Show held in New Orleans. I had the privilege of speaking as part of Cattlemen’s College. We attended sessions, walked the showroom floor...

Antibiotics provide opportunity for industry to re-educate consumers

by Danette Amstein | May 11, 2021 | Transparency/Traceability

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...

Social media reviews can help meat processors win B2B customers

by Danette Amstein | Feb 27, 2019 | Omnichannel

I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify...

2018 Meat Industry Headlines

by Danette Amstein | Dec 12, 2018 | Trends

Wow, what a year! Change. Growth. Success. 2018 had it all. Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...

Tomorrow’s Meat Industry: Generation Z

Top Takeaways From 2023 CattleCon

Antibiotics provide opportunity for industry to re-educate consumers

Social media reviews can help meat processors win B2B customers

2018 Meat Industry Headlines

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