Now is the Time to Optimize Your Share of Stomach, Heart, Wallet 

Now is the Time to Optimize Your Share of Stomach, Heart, Wallet 

by Danette Amstein | Apr 5, 2022 | Marketing

These days you can’t talk about meat without mentioning inflation — and many of those conversations center around consumers cutting back on meat. So, what’s the cost to packer/processors who don’t maintain their share of consumers’ stomachs, hearts and wallets? The...
TikTok: Is Now the Time for the Meat Industry to Embrace It?

TikTok: Is Now the Time for the Meat Industry to Embrace It?

by Danette Amstein | Mar 3, 2022 | Marketing

If a Gen Z attended your recent family gatherings, odds are there was at least one conversation about a video on TikTok. Users on other social media platforms often say that TikTok is, “a talent show for people who have no talent.” It’s a funny line but TikTok is no...
How to Combat Three Critical Threats to Your Meat Business in 2022

How to Combat Three Critical Threats to Your Meat Business in 2022

by Danette Amstein | Jan 5, 2022 | Marketing

Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat processor, your biggest concern is NOT other meat producers. In fact, they could be your best allies in a shared struggle to combat the biggest threats...
How Video Creates the Authentic Storytelling Today’s Consumers Crave

How Video Creates the Authentic Storytelling Today’s Consumers Crave

by Danette Amstein | Nov 16, 2021 | Marketing

Our brains are wired to create real connections with the help of storytelling. And telling your brand’s story is critical to future success. It is that big of a deal. (I’m so passionate about this topic that I find myself blogging about it often here on Meatingplace.)...
Today’s Consumers Can’t Separate Animal Welfare From Sustainability

Today’s Consumers Can’t Separate Animal Welfare From Sustainability

by Danette Amstein | Sep 24, 2021 | Sustainability

It seems most things are complicated these days, not least among them: Sustainability. While we assume the term “sustainability” is now synonymous with “the environment,” we need to take a step back. It turns out the key to unlock the credibility of the...
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