Danette Amstein Archives

You Are Not Your Target Audience

by Danette Amstein | Jun 27, 2024 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...

Is the meat industry playing David to alt-protein’s Goliath?

by Danette Amstein | Apr 7, 2021 | Alt-Meat

I’m not a fan of plant-based “meat” products. So, as a marketer, it pains me to give them marketing credit for convincing people — our consumers — that their product is healthier and better for the environment. When protein becomes anything other than “real meat” in...

Plant-based meat: Resolve to keep it real in 2020

by Danette Amstein | Jan 1, 2020 | Alt-Meat

Happy 2020! It is time to make our new year’s resolutions – not the kind we have completely forgotten by Jan. 31, but rather those that create new habits with better outcomes. For many Americans, the gluttony of Christmas cookies and eggnog leads to a resolution...

There are two sides to every story; help tell ours

by Danette Amstein | Oct 24, 2019 | Alt-Meat

Every September we shut down Midan Marketing for four days and gather in one spot for our annual team meeting. This year our team descended on Tulsa, Okla. Our gathering always includes a day visiting places that help us educate our team members who do not have an ag...

If your meat product doesn’t have a story you might as well dig a hole

by Danette Amstein | Jun 19, 2019 | Branding

This spring I was on the road six out of eight weeks, which is a lot for me. I attended three conferences and led a couple of strategy and planning sessions. I met amazing people and heard incredible stories – both personal and how businesses fought to overcome, scale...

You Are Not Your Target Audience

Is the meat industry playing David to alt-protein’s Goliath?

Plant-based meat: Resolve to keep it real in 2020

There are two sides to every story; help tell ours

If your meat product doesn’t have a story you might as well dig a hole

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