Four keys to win over Gen Zs

Four keys to win over Gen Zs

College recruiting is an interesting genre of marketing. I am not talking about the recruitment of athletes but of scholars. For the past year I have been on the parent side of this, fascinated by the marketing efforts that went into capturing my daughter’s attention....
Carbon Footprint: The on-pack label you didn’t know you needed

Want year-end success? Re-evaluate your plan now

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one eyebrow raised. You can guess the “I-told-you-so” tone. It was always after I had failed miserably at something I claimed I knew how to do. Nanny — as all...

Helping meat make the grade in college

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he was starting his sophomore year.  Because he was moving into a house with two other young men versus the dorm, I found myself adding cooking supplies...