Public Relations: The red-headed stepchild?

by | Feb 9, 2021 | Marketing

I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I do. Their explanation to friends and family always entertains me when I happen to overhear it at a function or when it’s played back to me by family...

Tomorrow’s Meat Consumer: Are You Ready?

by | Jun 6, 2018 | Marketing

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...

Just Another Day at the Office…

by | Sep 20, 2017 | Marketing

If you know anything about Midan, you know it’s not just an empty slogan when we say that we live, breathe and dream about meat. Our recent annual Team Meeting bears this out in spades. While some companies jet off to Vegas or escape to Disney World to get away from...

Five Opportunities to Sell More Fresh Meat

by | Jan 2, 2017 | Marketing

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the meat industry. A key part of our job is to help our clients understand the implications those trends can have on their business. By assigning meaning...