Tomorrow’s Meat Consumer: Are You Ready?

by | Jun 6, 2018 | Marketing

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...

How to Spot an Aging Idealist

by | Aug 9, 2017 | Marketing

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat Consumer Segmentation research. My sister and I have always been very different. She likes the heat, I like the cold. She likes spicy foods, I like sweet...

Urban Eclectics, Demystified

by | Jun 28, 2017 | Marketing

I have raised an Urban Eclectic. I am not exactly sure how it happened: one day I was doling out Cheerios to an infant in a high chair and the next I was sitting across from a 23-year-old eating kimchi for breakfast. If you’re not familiar with Midan’s recent Meat...