Health and Sustainability Messaging Research

How to Talk So Consumers Will Listen

Consumers today are bombarded with brand messages across seemingly endless touchpoints, from their daily commutes to scrolling on their phones to grocery shopping in stores. With constant competition for consumer attention, it’s essential to evaluate your communication strategy — are you resonating with your audience as effectively as you could be?

At Midan, we know that understanding the why behind the buy is key to crafting messaging that drives trial and purchase. That’s why we recommend consumer research at the front end of any brand development exercise — to unlock deeper insights and motivations. To put this into action, we conducted a survey in January 2025 to evaluate topics that consumers are seeing more frequently on packages and in product promotions. We included messaging around health, sustainability, regeneratively raised agriculture and the term “organic.” The findings not only highlight which messages resonate with consumers but also reinforced a fundamental principle of effective marketing: knowing your audience is everything.

To see more of our research, visit: Insightful Data Driven Research