You Are Not Your Target Audience
Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...How does ‘kitchen fatigue’ steer consumers’ meat choices?
As the pandemic slogs on, I find myself tired of being in the kitchen. Really, really tired of it. Life before COVID-19 included a lot of weeknight activities, and with them great opportunities (and excuses!) to eat out. I don’t have any of those right now. Haven’t...
The vultures are circling: Address negative perceptions of the meat industry now
Shock. Fear. Panic. Frustration. These emotions have been coursing through Americans since mid-March and have been especially acute for those of us in the meat business. I know I experienced the first two, then was too busy supporting crisis communication to ever have...