You Are Not Your Target Audience
Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...
The Sustainability Conversation
Reading Time: 3 minutes How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it...
How AI is Shaking Up the Meat and Marketing Industries – Part 2
Reading Time: 3 minutes (This is Part 2 of a two-part blog series. You can find Part 1 here.) In Part 1 of this blog I shared a headline exercise we did to show how AI can assist with marketing efforts. Below is the continuation of this theme, this time focused on...