How COVID-19 has upped the stakes for meat branding
I have made only three trips to the grocery store since the pandemic hit in mid-March. At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the...
Meat Marketing During COVID: Don’t Go Dark Now
COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...