You Are Not Your Target Audience

You Are Not Your Target Audience

by | Jun 27, 2024 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...
Tomorrow’s Meat Industry: Generation Z

Tomorrow’s Meat Industry: Generation Z

by | Nov 6, 2023 | Trends

Reading Time: 3 minutes Every company has an interest in being future-focused – thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z...
Top Takeaways From 2023 CattleCon

Top Takeaways From 2023 CattleCon

by | Feb 28, 2023 | Trends

In February, I had the privilege of traveling with a few of my colleagues to the 2023 Cattle Industry Convention and NCBA Trade Show held in New Orleans. I had the privilege of speaking as part of Cattlemen’s College. We attended sessions, walked the showroom floor...

2018 Meat Industry Headlines

by | Dec 12, 2018 | Trends

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...