You Are Not Your Target Audience

You Are Not Your Target Audience

by | Sep 3, 2025 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...
Keep Marketing During Tough Times

Keep Marketing During Tough Times

by | Jun 23, 2025 | Branding

Reading Time: 3 minutes Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a...
Why Digital Advertising Needs Human Connection

Why Digital Advertising Needs Human Connection

by | Mar 3, 2025 | Marketing

Reading Time: 3 minutes Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me.  A recent trip inside the...
Brand Awareness vs. Conversion

Brand Awareness vs. Conversion

by | Dec 16, 2024 | Marketing

Reading Time: 3 minutes A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact...