The vultures are circling: Address negative perceptions of the meat industry now
Shock. Fear. Panic. Frustration. These emotions have been coursing through Americans since mid-March and have been especially acute for those of us in the meat business. I know I experienced the first two, then was too busy supporting crisis communication to ever have...
Meat Consumer Shifts Creating Prime Opportunities
The pandemic has made an indelible imprint on American behavior: We don’t socialize the same way, we don’t work the same way, we don’t shop the same way. And we definitely haven’t been consuming meat like we did before COVID-19. As Anne-Marie Roerink has been...
How COVID-19 has upped the stakes for meat branding
I have made only three trips to the grocery store since the pandemic hit in mid-March. At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the...