Danette Amstein, Author at Midan

Antibiotics provide opportunity for industry to re-educate consumers

by Danette Amstein | May 11, 2021 | Transparency/Traceability

Antibiotics have been part of meat production for decades. Today, they have become a source of controversy and, for some consumers, fear. In 1999, Chipotle became one of the first restaurants to tout that it sold meat from animals never given antibiotics. By 2017,...

5 things you should demand from your sales partner

by Danette Amstein | Dec 14, 2020 | Marketing

For most of the country an in-person sales call is a faint memory. We all went into lockdown in March assuming it was going to last only a few weeks. Now, here we are getting ready to flip the calendar to a new year and we’re still waiting to resume in-person...

Want year-end success? Re-evaluate your plan now

by Danette Amstein | Feb 28, 2020 | Marketing

“So, how did that work out?” This is a question my grandmother used to ask me with her hands on her hips and one eyebrow raised. You can guess the “I-told-you-so” tone. It was always after I had failed miserably at something I claimed I knew how to do. Nanny — as all...

Helping meat make the grade in college

by Danette Amstein | Sep 11, 2019 | Marketing

In the last month, nearly 19 million students packed their bags and headed off to college. My son was one of them; he was starting his sophomore year. Because he was moving into a house with two other young men versus the dorm, I found myself adding cooking supplies...

One game-changing thing consumers are doing processors must address

by Danette Amstein | Apr 24, 2019 | Marketing

Recently I was asked a question that has kept my wheels turning: What is the one thing processors must address to keep consumers coming back, purchasing more and more meat? Wow – I’m limited to one thing? I had to ponder this for a while. Interestingly, it turns out...

Antibiotics provide opportunity for industry to re-educate consumers

5 things you should demand from your sales partner

Want year-end success? Re-evaluate your plan now

Helping meat make the grade in college

One game-changing thing consumers are doing processors must address

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