Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
Reading Time: 2 minutes Omnichannel marketing: There’s a reason why you’re hearing more and more about it – it’s a smart strategy that can lead to big payoffs. The goal of omnichannel marketing is to provide customers with a consistent and seamless experience with...
Leveraging Social Media for Business Success
Reading Time: 3 minutes Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat...
The Power of Consumer Segmentation
Reading Time: 3 minutes Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to me a lot, especially during live sporting events. The reason I don’t get it is that I am not the target for what is being...