Takeaways From CattleCon 2024

Takeaways From CattleCon 2024

Reading Time: 4 minutes Beef by the numbers, and good beef sustainability – my top takeaways from CattleCon 2024 Given my background, my passion and my personal “why,” few things make me happier than arriving at a conference filled with cowboy hats, jeans and boots –...
Leveraging Social Media for Business Success

Leveraging Social Media for Business Success

Reading Time: 3 minutes Over the last decade we’ve all had a front row seat to the evolution of social media from essentially a digital toy for teenagers into a tool that is integral for business success. It has been interesting to watch how much more open the meat...
The Power of Consumer Segmentation

The Power of Consumer Segmentation

Reading Time: 3 minutes Have you ever watched an ad or a short video and been perplexed, or even said out loud, “I don’t get it.” Happens to me a lot, especially during live sporting events. The reason I don’t get it is that I am not the target for what is being...