Twitter + Public Relations = Mapping a Thought Leadership Path
In the meat industry, thought leadership is a challenging goal. After all, perceptions of protein and the food supply chain are constantly shifting. It’s understandable that companies want to play a part in lifting positive sentiment, helping consumers believe in the...Public Relations: The red-headed stepchild?
I’ve been in the public relations industry for more than 20 years, and honestly, my parents still have no idea what I do. Their explanation to friends and family always entertains me when I happen to overhear it at a function or when it’s played back to me by family...