Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?

Key Takeaways from MICA 2025: What’s Ahead for the Meat Industry?

by Michael Uetz | Nov 24, 2025 | Marketing

Reading Time: 2 minutes One of our Midan principals, Michael Uetz, recently attended the Meat Industry Conference & Analysis (MICA) in Fort Worth, TX, and returned with industry insights and updates. Here’s what you need to know as we look ahead to 2026 and...
Health & Sustainability Messaging Research: How to Talk So Consumers Will Listen

Health & Sustainability Messaging Research: How to Talk So Consumers Will Listen

by Michael Uetz | May 14, 2025 | Sustainability

Reading Time: 3 minutes Understanding the why behind the buy is key to crafting messaging that drives trial and purchase. We’ve been digging into what motivates consumers — in January 2025, we conducted a survey evaluating messaging around topics in health,...
Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

Discover the Top 3 Ways to Reach 5 New Meat Consumer Segments

by Michael Uetz | Dec 18, 2023 | Marketing

Reading Time: 3 minutes Earlier this year, Midan Marketing released our Meat Consumer Segmentation 3.0 research, giving a snapshot of today’s meat consumers. One way to get to know the five new segments is to understand how they each feel about three of the top...
Utilizing Segmentation To Better Understand Meat and Poultry Consumers

Utilizing Segmentation To Better Understand Meat and Poultry Consumers

by Michael Uetz | Dec 1, 2023 | Marketing

Reading Time: 5 minutes In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers....
Curate Your Meat Case Using Five New Meat Consumer Segments

Curate Your Meat Case Using Five New Meat Consumer Segments

by Michael Uetz | Sep 14, 2023 | Marketing

Reading Time: 4 minutes The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have altered consumers’ habits and behaviors in all aspects of their life, including grocery shopping. Now it’s time to get to know...
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