Danette Amstein Archives - Page 2 of 3

How COVID-19 has upped the stakes for meat branding

by Danette Amstein | Jun 28, 2020 | COVID-19

I have made only three trips to the grocery store since the pandemic hit in mid-March. At first, I resorted to Instacart because two family members had potentially been exposed to COVID-19 and we were self-quarantining. When I started, Instacart through Publix was the...

Meat Marketing During COVID: Don’t Go Dark Now

by Danette Amstein | Apr 1, 2020 | COVID-19

COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...

Self-Quarantine Reflections: Two Action Steps for the Meat Industry

by Danette Amstein | Mar 23, 2020 | COVID-19

Like you I am trying to wrap my head around what has transpired in the last week because of COVID-19. I am writing this on Sunday afternoon – Day #8 of our family’s self-quarantine. Why? Because my husband and daughter were in NYC when things got crazy. When they...

Social media reviews can help meat processors win B2B customers

by Danette Amstein | Feb 27, 2019 | Omnichannel

I have been thinking a lot lately about word-of-mouth and the need for the meat industry to lean into the social space where our customers and consumers are hanging out. If you don’t have a strategy for communicating in the social spaces, it is time to identify...

2018 Meat Industry Headlines

by Danette Amstein | Dec 12, 2018 | Trends

Wow, what a year! Change. Growth. Success. 2018 had it all. Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...

How COVID-19 has upped the stakes for meat branding

Meat Marketing During COVID: Don’t Go Dark Now

Self-Quarantine Reflections: Two Action Steps for the Meat Industry

Social media reviews can help meat processors win B2B customers

2018 Meat Industry Headlines

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