Margins, Market Share and the Value of Branding

Margins, Market Share and the Value of Branding

by | Oct 3, 2023 | Branding

Reading Time: 2 minutes As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze...
Promoting American Branding During Turbulent Times

Promoting American Branding During Turbulent Times

by | Jul 11, 2023 | Branding

Reading Time: 3 minutes The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a...
Cultured Meats: Who, How and When?

Cultured Meats: Who, How and When?

by | Nov 16, 2020 | Alt-Meat

Cultured Meats: Who, How and When? In October, team members from Midan Marketing attended the virtual Cultured Meat Symposium to learn more about the cultured meat and poultry products which promise (or threaten) to turn our industry on its head. As a food scientist,...

Seeing the Potential in Plant-based Protein

by | Sep 25, 2019 | Alt-Meat

Beyond Meat® and the Impossible™ Burger have successfully fought their way into consumers’ collective consciousness. While people are flocking to fast food royalty to try their Impossible offering, I am happy to stay home with my Angus beef burger. You see, somewhere...