Margins, Market Share and the Value of Branding

Margins, Market Share and the Value of Branding

by | Oct 3, 2023 | Branding

Reading Time: 2 minutes As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze...
Promoting American Branding During Turbulent Times

Promoting American Branding During Turbulent Times

by | Jul 11, 2023 | Branding

Reading Time: 3 minutes The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a...
What Meat Consumers Say Versus What They Do

What Meat Consumers Say Versus What They Do

by | May 9, 2022 | Sustainability

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...