Danette Amstein, Author at Midan

You Are Not Your Target Audience

by Danette Amstein | Jun 27, 2024 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...

How AI is Shaking Up the Meat and Marketing Industries – Part 2

by Danette Amstein | Jan 28, 2024 | Technology

Reading Time: 3 minutes (This is Part 2 of a two-part blog series. You can find Part 1 here.) In Part 1 of this blog I shared a headline exercise we did to show how AI can assist with marketing efforts. Below is the continuation of this theme, this time focused on...

How AI is Shaking Up the Meat and Marketing Industries – Part 1

by Danette Amstein | Jan 7, 2024 | Technology

Reading Time: 3 minutes (This is Part 1 of a two-part blog series. You can find Part 2 here.) December is always a great time to reflect on the past 12 months and how things have changed. I like to take a moment to look back on the trends from the year and consider...

Beam me up, Siri: What voice-assisted search means for the meat business

by Danette Amstein | Dec 6, 2019 | Technology

A weeklong business trip in November uncovered a shocking revelation: Siri has become my new BFF. I asked her for the weather each morning, the location of the closest gas station and directions to a restaurant. I had her text my husband while I was getting ready for...

If your meat product doesn’t have a story you might as well dig a hole

by Danette Amstein | Jun 19, 2019 | Branding

This spring I was on the road six out of eight weeks, which is a lot for me. I attended three conferences and led a couple of strategy and planning sessions. I met amazing people and heard incredible stories – both personal and how businesses fought to overcome, scale...

You Are Not Your Target Audience

How AI is Shaking Up the Meat and Marketing Industries – Part 2

How AI is Shaking Up the Meat and Marketing Industries – Part 1

Beam me up, Siri: What voice-assisted search means for the meat business

If your meat product doesn’t have a story you might as well dig a hole

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