5 Learnings From the AMC Social Influencer Panel
Reading Time: 3 minutes In March, I had the honor of hosting a panel at the Annual Meat Conference highlighting how brands and retailers can use influencer marketing to create loyalty and drive sales. The panel included Jess Pryles, meat influencer and owner of...
4 Takeaways From USRSB General Assembly
Reading Time: 3 minutes In recent years, the meat industry’s sustainability conversation has evolved from “what do we do about sustainability” to “how do we measure and report our sustainability progress.” As we move into this next phase of our sustainability journey,...
Build Greater Consumer Trust Through Influencer Marketing
Influencer marketing. If you hang out at all on social media you have swiped through posts where someone is confidently sharing a product or service they believe in. Some of you are utilizing this marketing tactic in your marketing plans. Influencer marketing is...