What’s Really Driving Plant-Based Protein Purchases?

by | Jan 21, 2020 | Alt-Meat

If you’ve been paying attention to the happenings in Hollywood, you might think that meat will have a starring role in the next big-screen blockbuster as the evil villain. Along with the Golden Globes serving a meatless entrée at its awards ceremony, prominent actors...

Flexitarians: Don’t write them off

by | May 22, 2019 | Alt-Meat

I must admit I was amused by the banter that followed Gregory Bloom’s blog a few weeks ago entitled, “The fake meat fad will fade.” The extended list of comments showed that even within the meat industry, there are varied and very strong opinions on the potential...

Understanding meat eaters’ key drivers to purchase

by | Mar 27, 2019 | Marketing

As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when the consumer is the headliner at an industry conference. This was the case at the 2019 Annual Meat Conference held in Dallas earlier this month. Nowhere...

Tomorrow’s Meat Consumer: Are You Ready?

by | Jun 6, 2018 | Marketing

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...