Understanding meat eaters’ key drivers to purchase

by | Mar 27, 2019 | Marketing

As a researcher who has been tracking the consumers’ relationship with meat for many years, I get very excited when the consumer is the headliner at an industry conference. This was the case at the 2019 Annual Meat Conference held in Dallas earlier this month. Nowhere...

Tomorrow’s Meat Consumer: Are You Ready?

by | Jun 6, 2018 | Marketing

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...

Top Six Meat Industry Trends

by | May 10, 2018 | Trends

There’s a saying in the Midan office: “What got us here, won’t get us there.” It’s a reminder that we need to keep our game sharp to compete in the ever-evolving meat industry. It was in that same vein that my partner Danette Amstein and I presented the top meat...

AMC 2017 Top 10

by | Feb 27, 2017 | Trends

Bigger than ever before (with 1,300 attendees!), the Annual Meat Conference (AMC) 2017 was an awesome opportunity to hear from experts across all phases of the meat industry about what’s next for our favorite proteins. We came prepared with our trusty notepads and...