Utilizing Segmentation To Better Understand Meat and Poultry Consumers
Reading Time: 5 minutes In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers....
Curate Your Meat Case Using Five New Meat Consumer Segments
Reading Time: 4 minutes The last several years have changed consumers. The COVID-19 pandemic and the economic uncertainty that followed have altered consumers’ habits and behaviors in all aspects of their life, including grocery shopping. Now it’s time to get to know...
Reflecting on Meat’s Role
Reading Time: 3 minutes Earlier this year, “The societal role of meat – what science says” was published in the Animal Frontiers journal. This paper, along with the series of secondary papers quoted throughout, is the culmination of the work done during the...