AMC 2024 Top 10 Takeaways
Reading Time: 6 minutes The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while...
Top Takeaways: Successful Omnichannel Campaigns Webinar
Reading Time: 3 minutes Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the...
New Consumer Segmentation 3.0 Research
Reading Time: 2 minutes Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health...