What Meat Consumers Say Versus What They Do

What Meat Consumers Say Versus What They Do

by | May 9, 2022 | Sustainability

“According to research conducted by Midan Marketing” may be one of my favorite phrases to write when I’m developing content for Midan or our clients. In my position as a Customer Insights Analyst, it’s my job to know what consumers are thinking, feeling and doing when...
Cultured Meats: Who, How and When?

Cultured Meats: Who, How and When?

by | Nov 16, 2020 | Alt-Meat

Cultured Meats: Who, How and When? In October, team members from Midan Marketing attended the virtual Cultured Meat Symposium to learn more about the cultured meat and poultry products which promise (or threaten) to turn our industry on its head. As a food scientist,...

Reminisce and Reframe: Lessons from Jack’s Old South

by | Jul 9, 2020 | Marketing

In March and April, social media was inundated with pictures of friends trying their hand at bread baking. Now, as the weather has gotten warmer, there’s a new trend emerging: “Just bought my first smoker, what should I cook on it first?” With “safer at home” measures...