Learning From the Olympics: Lessons for the Meat Industry
Reading Time: 3 minutes I love the Summer Olympics. I love hearing the background stories about the athletes, learning of the sacrifice their families make for them to become the best at their sport. I love the suspense of the medal battle that happens when the...
You Are Not Your Target Audience
Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...
The Sustainability Conversation
Reading Time: 3 minutes How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it...