CattleCon 2026: A Pivot Point for Beef

CattleCon 2026: A Pivot Point for Beef

Reading Time: 4 minutes By Danette Amstein and Erica Prescott On the last day of CattleCon, leadership from the NCBA and the Federation of State Beef Councils took the stage to share their thoughts on the current state of the industry. Words like optimistic and...
Has Sustainability Stalled? Not Even Close

Has Sustainability Stalled? Not Even Close

Reading Time: 3 minutes Wondering if the economy, Washington’s policy shift and recent headlines about greenwashing have slowed progress? I did too. At the Sustainable Agriculture Summit in Anaheim, I expected hesitation. Instead, I found the opposite: a bigger...
You Are Not Your Target Audience

You Are Not Your Target Audience

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...