Brand Awareness vs. Conversion

Brand Awareness vs. Conversion

by | Dec 16, 2024 | Marketing

Reading Time: 3 minutes A common conversation I find myself engaged in lately revolves around where a brand’s marketing strategy should focus: awareness or conversion. Understanding the balance between them and when to focus on which one can have a significant impact...
5 Reasons to Keep Educating Consumers

5 Reasons to Keep Educating Consumers

by | Oct 8, 2024 | Marketing

Reading Time: 3 minutes With age comes wisdom. That is the proverbial saying, right? I’d like to believe it now that I am um… well, now that I have more experience! Perhaps the saying should be With experience, comes wisdom. This month Midan Marketing...
You Are Not Your Target Audience

You Are Not Your Target Audience

by | Jun 27, 2024 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...
The Sustainability Conversation

The Sustainability Conversation

by | May 13, 2024 | Sustainability

Reading Time: 3 minutes How to Impact the Sustainability Conversation in the Social Space If you have been reading my blog posts for any length of time, you know I am passionate about the subject of sustainability and how consumers perceive it, especially when it...