You Are Not Your Target Audience

You Are Not Your Target Audience

by | Sep 3, 2025 | Branding

Reading Time: 3 minutes If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of...
Keep Marketing During Tough Times

Keep Marketing During Tough Times

by | Jun 23, 2025 | Branding

Reading Time: 3 minutes Don’t Disappear Now: Why Meat Brands Must Keep Marketing Through the Chaos If you’re a CEO, CMO or VP of Marketing in the meat industry, you’re probably feeling the heat right now. Supply issues, market volatility, economic whispers of a...
Premium Meat Sales Thrive Even With Tight Budgets

Premium Meat Sales Thrive Even With Tight Budgets

by | Apr 21, 2025 | Trends

Reading Time: 3 minutes Consumers might be tightening their grocery budgets, but there’s one trend bucking this cautious approach: affordable indulgence. Meat industry professionals, particularly packers and processors, need to tune into this trend, as premium...
Why Digital Advertising Needs Human Connection

Why Digital Advertising Needs Human Connection

by | Mar 3, 2025 | Marketing

Reading Time: 3 minutes Blogger’s note: While I love to eat all the time, I only like to shop when I have time. Since the pandemic, my loyalty has become more and more aligned with retailers that make shopping easy and convenient for me.  A recent trip inside the...