Top Takeaways: Successful Omnichannel Campaigns Webinar
Reading Time: 3 minutes Omnichannel marketing is creating a shortened and seamless “path to purchase” journey for consumers, which can mean a larger return on investment, faster. Meeting meat consumers where they are – before they get to the meat case – allows us the...
New Consumer Segmentation 3.0 Research
Reading Time: 2 minutes Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health...
Midan Thought Leadership: 2021 Year in Review
Keep Your Eye on Changing Shopper Demographics Michael, a research guy at heart and a devotee of the latest and greatest meat consumer trends, shared learnings from our Multicultural Meat Consumers research in the June issue of The Shelby Report: As the U.S....