New Consumer Segmentation 3.0 Research

New Consumer Segmentation 3.0 Research

by | Aug 14, 2023 | Marketing

Reading Time: 2 minutes Understanding today’s meat consumers has always been a moving target, but in the last couple of years the pace at which our customers are changing has accelerated. Between the pandemic, the economy and growing concerns around topics like health...
AMC 2023 Top Takeaways Video

AMC 2023 Top
Takeaways Video

by | Mar 23, 2023 | Trends

The Midan Team loved being “live and in person” at AMC 2023 to soak up the learnings, reconnect with colleagues and see the latest innovations our industry has to offer. Our new video division, Parable Pictures, was also onsite to capture Midan team members sharing...
AMC 2023 Top 10 Takeaways

AMC 2023 Top 10 Takeaways

by | Mar 13, 2023 | Trends

AMC 2023: Back Together and Better Than Ever At this year’s Annual Meat Conference (AMC) in Dallas, Texas, high energy and enthusiasm were evident: Attendees and exhibitors were delighted to convene in person after a three-year absence. Along with the great vibes from...
Top Takeaways From IPPE 2023

Top Takeaways From IPPE 2023

by | Feb 10, 2023 | Trends

The International Production & Processing Expo (IPPE) is the world’s largest annual poultry and egg, meat and animal food industry event of its kind. In the following video, members of the Midan Strategy & Business Services Team and other industry...
2023 Top Trends to Watch

2023 Top Trends to Watch

by | Dec 13, 2022 | Trends

Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest...