The Protein Halo: Why It Matters More than Ever at 50

The Protein Halo: Why It Matters More than Ever at 50

by Maggie O'Quinn | Jul 27, 2025 | Marketing

Reading Time: 3 minutes I celebrated a milestone birthday in May. It’s the one that starts with a 5 and ends with a zero. Yep. Age 50 means more than the harsh reality check of getting my AARP card in the mail (which arrived promptly 1 day after my birthday!) Age 50...
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters

by Maggie O'Quinn | Nov 7, 2023 | Marketing

Reading Time: 3 minutes I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One...
Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

Traceability and Transparency – Table Stakes for Tomorrow’s Consumers

by Maggie O'Quinn | Jul 29, 2021 | Transparency/Traceability

When it comes to trends at the meat case and what topics consumers are talking about, there’s an influencer I’m starting to recognize – Walmart®. They weren’t the first corporation to commit to becoming greener and they don’t have the loftiest sustainability goals but...
The “Future of Foodservice” Series: D2C is Here to Stay

The “Future of Foodservice” Series: D2C is Here to Stay

by Maggie O'Quinn | Jul 28, 2020 | E-Commerce

In this multipart blog post series, Midan team members are sharing how restaurants, retailers, distributors, producers and chefs have had to rethink foodservice – and what we believe the meat industry can do to match that creativity to find new ways of doing business....

For Grass-fed Beef Consumers, It’s All About the Why

by Maggie O'Quinn | Nov 20, 2019 | Transparency/Traceability

“People don’t buy what you do, they buy why you do it.”  Simon Sinek’s famous reminder to start with “why” is a powerful one for all of us as we ponder what the future of the meat business looks like. Somehow, we’ve found ourselves in a strange new world where we are...
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