![The Power of Brand Strategy](https://midanmarketing.com/wp-content/uploads/2022/04/24MDMBR314_MShelton_BrandStrategyGTM_Blog_Thumnail_V1.jpg)
![The Power of Brand Strategy](https://midanmarketing.com/wp-content/uploads/2022/04/24MDMBR314_MShelton_BrandStrategyGTM_Blog_Thumnail_V1.jpg)
![3 Ways To Help Consumers Spice Things Up This Grilling Season](https://midanmarketing.com/wp-content/uploads/2023/05/Burgers-Sizzling-on-the-Grill_Thumbnail.jpg)
3 Ways To Help Consumers Spice Things Up This Grilling Season
Reading Time: 3 minutes It’s the end of May, which means grilling season is officially here! Consumers have always loved firing up the grill during the summer, whether it’s ribeyes for two or a backyard barbecue with the neighbors. As consumers continue to evolve,...![3 Things the Plant-Based Meat Brands Got Right](https://midanmarketing.com/wp-content/uploads/2023/04/Plant-Based-Meat-Burger_Thumbnail.jpg)
3 Things the Plant-Based Meat Brands Got Right
Reading Time: 3 minutes What Went Right – and What Went Wrong – With Plant-Based Meat Alternatives Plant-based meat alternatives captured the attention of meat consumers, the media and, well, me. I’ve been carefully watching these brands infiltrate the meat case for...![Three Ways to Highlight Your Protein Story](https://midanmarketing.com/wp-content/uploads/2023/01/Meat-Fruits-and-Veggies_Thumbnail.jpg)
Three Ways to Highlight Your Protein Story
The new year always brings resolutions with a focus on health, wellness and consumers becoming their best selves. But for the last couple years, resolutions around health have felt bigger, more encompassing. When humans feel like there is a lot they can’t control...![Observations From the National Restaurant Association Show 2022: Experiential + Ease](https://midanmarketing.com/wp-content/uploads/2022/06/22MDMBR324_MShelton_NRA-Takeaway-Blog_Thumbnail.jpg)