Meat Marketing During COVID: Don’t Go Dark Now

Meat Marketing During COVID: Don’t Go Dark Now

by | Apr 1, 2020 | COVID-19

COVID-19 has created a climate of incredible uncertainty for companies and brands. Because it’s obviously not a time for “business as usual,” it’s natural to wonder if you should pull back on marketing. You might be thinking: “I don’t want to appear insensitive during...

2018 Meat Industry Headlines

by | Dec 12, 2018 | Trends

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...

AMC 2018 Top 10

by | Mar 5, 2018 | Trends

At Annual Meat Conference (AMC) 2018, digital dominated. How today’s meat consumers are using digital to plan, purchase and prepare meals was the unifying theme that coursed through nearly every session. As always, the Midan team was on the scene to sift through all...