marketing Archives

Eight Ways to Reassure Consumers the U.S. Meat Supply Chain is Secure

by Midan Marketing | Apr 22, 2020 | COVID-19

As we all continue to struggle with the effects of the COVID-19 pandemic, we know that meat and poultry processors are focusing all their efforts on ensuring worker safety while keeping the lines running to meet retail demand. Unfortunately, with panic buying and...

Weather the Next Economic Storm with Strategic Planning

by Steve Hixon | Aug 30, 2018 | Marketing

Those of us in the meat industry usually don’t have the luxury of taking time to contemplate our next move. Prior to joining Midan, I lived in the bullpen of a beef processing facility as well as regularly negotiated sales from my office on four wheels and my other...

What We Can Learn from the Grassfed Movement: Amplify to Multiply

by Maggie O'Quinn | Jul 18, 2018 | Marketing

The Grassfed Movement has got it going on. Recent Nielsen data tells the story of grassfed beef’s dramatic domestic growth: U.S. retail sales of labeled fresh grassfed beef grew from $17 million in 2012 to $272 million in 2016, doubling every year.But beyond these...

Tomorrow’s Meat Consumer: Are You Ready?

by Michael Uetz | Jun 6, 2018 | Marketing

I recently had the honor of presenting at the 2018 World Meat Congress (WMC) in Dallas on June 1. Hosted by The International Meat Secretariat and the U.S. Meat Export Federation, WMC brought together more than 700 meat industry leaders from 40 countries to discuss...

Are You “Brand Safe”?

by Robin Venable | Apr 12, 2018 | Omnichannel

As a meat processor, you stake your reputation on the quality and safety of your products. You wouldn’t dream of letting meat leave your plant without following every safety precaution to the letter of the law. Unfortunately, many companies aren’t as careful about...

Eight Ways to Reassure Consumers the U.S. Meat Supply Chain is Secure

Weather the Next Economic Storm with Strategic Planning

What We Can Learn from the Grassfed Movement: Amplify to Multiply

Tomorrow’s Meat Consumer: Are You Ready?

Are You “Brand Safe”?

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