3 Key Messages About Pork in 2023
At Midan, we talk a lot about “sharing your story” with consumers in an effort to make animal agriculture more accessible. Those of us in animal ag must make a conscious effort to step back to understand the consumer perspective. Getting a clear understanding of what...
Recurring Research Theme: Concerns About Antibiotics, Hormones and Animal Welfare
The use of antibiotics and hormones in animal agriculture is a conversation that we’ve been having for years, and I imagine we will continue to have. In 2021, consumers gravitated toward antibiotics claims to the tune of more than $8 billion in sales of meat and...
Promote Beef Attributes to Keep Interest High During Inflation
Consumers today are incredibly aware of and concerned about inflation, and it’s impacting the way they shop for groceries, especially higher priced items like meat. In June, shoppers were paying 8.2% more than last year, on average, at the meat case.1 This continues...