Margins, Market Share and the Value of Branding

Margins, Market Share and the Value of Branding

by | Oct 3, 2023 | Branding

Reading Time: 2 minutes As the U.S. beef cattle herd continues to rebuild, consumers will continue to see high prices and packers will continue to battle low margins. Weather conditions and low cattle supplies are pushing live cattle prices higher, putting the squeeze...
Promoting American Branding During Turbulent Times

Promoting American Branding During Turbulent Times

by | Jul 11, 2023 | Branding

Reading Time: 3 minutes The hyperfragmentation of American culture isn’t novel. The political and cultural division in the country is visible any time I open social media apps or turn on the news. I’m not here to talk about that – but I do think it’s worth taking a...
2023 Mid-Year Trends Update

2023 Mid-Year Trends Update

by | Jun 27, 2023 | Trends

Reading Time: 3 minutes Half of 2023 is in the rearview mirror. As I consider what the next six months will bring, I can’t help but rewind to the beginning of this year and revisit our 2023 Top Trends to Watch report. The Midan Team identified 10 trends that we...

Future of Foodservice: 3D Printed Food

by | Aug 23, 2021 | Trends

For a few years, I’ve had a zany theory about the future of food – particularly foodservice. Sharing it typically yields either a look of confusion or curiosity. My background is in food science and my job at Midan Marketing is all about consumer and industry insights...