AMC 2024 Top 10 Takeaways

AMC 2024 Top 10 Takeaways

by | Mar 25, 2024 | Marketing

Reading Time: 6 minutes The 2024 Annual Meat Conference was the largest ever held, with more than 2,300 attendees gathered in Nashville to celebrate all things meat. Educational sessions focused on what’s next in technology, sustainability and consumer trends, while...

AMC 2019 Top 10 Blog

by | Mar 7, 2019 | Marketing

The 2019 Annual Meat Conference was all about how technology is dramatically impacting every facet of the meat business: the consumer, the product and the buying process. AMC sessions on artificial intelligence, omnichannel purchasing and the rise of meat alternatives...
Segment for $uccess

Segment for $uccess

by | Feb 5, 2019 | Marketing

“Who am I?” is one of the most fundamental questions of human existence, layered with the complexities and nuances of our experiences, our beliefs, our attitudes and our motivations. It is the same question we marketers and customer insights gurus ask ourselves every...

Why You Should Care About Segmentation Research

by | Jan 23, 2019 | Marketing

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research guy, of course I want to talk about research!), because what I am about to share is very exciting since it centers on the single most dynamic element...

How to Spot an Aging Idealist

by | Aug 9, 2017 | Marketing

This blog is the final in our series detailing each of six distinct meat consumer segments from our recent Meat Consumer Segmentation research. My sister and I have always been very different. She likes the heat, I like the cold. She likes spicy foods, I like sweet...