Why You Should Care About Segmentation Research

by | Jan 23, 2019 | Marketing

I know – you’re expecting a dry and stat-heavy blog about market research. But you’re only half right (I’m a research guy, of course I want to talk about research!), because what I am about to share is very exciting since it centers on the single most dynamic element...

2018 Meat Industry Headlines

by | Dec 12, 2018 | Trends

Wow, what a year! Change. Growth. Success. 2018 had it all.  Let’s take a minute to recap the themes of this year’s biggest meat industry stories. And look ahead to see how they’ll shape 2019. 1. Positioning Protein Alternatives: Protein alternatives (including the...

Five Opportunities to Sell More Fresh Meat

by | Jan 2, 2017 | Marketing

At Midan, our Market Research Team is always scoping out the consumer trends that are having the biggest impact on the meat industry. A key part of our job is to help our clients understand the implications those trends can have on their business. By assigning meaning...